Every year at Plan ₿ Forum, NAKA has introduced a step forward in how people use and think about payments. In 2023, we revealed the physical self-custodial NAKA Card. In 2024, we unveiled the Virtual NAKA Card. This year’s reveal will mark our most ambitious leap to date. It will set a new standard for global crypto acceptance and show how far the network has matured since our first appearance in Lugano.
What began as a single introduction has grown into an ongoing collaboration with the Plan ₿ Initiative. This is our fourth year as forum sponsors and active participants in the Plan ₿ Initiative and Plan ₿ Forum. With record attendance expected, this year’s forum represents a milestone for both the city and the businesses shaping its financial future. NAKA continues to build for those who look beyond the limits of traditional systems, for the ones creating their own Plan B.
What to expect from Lugano’s Plan ₿ Forum 2025? Read along.
The Next Step in Global Crypto Adoption
Plan ₿ Forum has always been where NAKA turns vision into reality. From the first NAKA Card to the Virtual NAKA Card, each milestone has marked progress in how people use digital value every day.
This year, we’re unveiling something that moves crypto payments even closer to the mainstream. Built from years of real-world adoption in Lugano, it’s designed to expand what businesses, merchants, and users can do within the NAKA network faster, simpler, and on a global scale.
The upcoming reveal is a reflection of how far practical crypto infrastructure has come, and how much further it can go when usability meets scale.
Lugano 2025 will be the moment to see what’s next.
Main Stand
At our central stand in Room 013 at Villa Ciani, visitors can experience the newest addition to the NAKA ecosystem, our latest product debuting at Plan ₿ Forum 2025.
If you already have a NAKA Card or Virtual NAKA Card, bring it along, you’ll be able to use it across the forum venue and throughout Lugano, from the food corner to local merchants accepting crypto payments.
For new visitors, this is your chance to activate your cards on-site through the NAKA Pay+ app and join the network instantly. Our team will guide you through setup, show real-time transactions, and introduce the new product in action.
Our team will be there to walk people through the process, answer questions, and make sure every attendee gets the full NAKA experience.
Don’t miss the opportunity to test it yourself, participate in the Pay2Play Game, and experience the next step of NAKA payments firsthand.
POS Corner and Business Discussions
A dedicated corner highlights our payment acceptance solutions. Visitors can test POS devices powered by NAKA, see real-time settlement, and meet directly with our business team.
This space is open to anyone who wants to understand or experience payment technology firsthand from issuers and acquirers to merchants and developers. Visitors can explore all the different POS devices we’ve introduced to the market and see how they integrate with the broader NAKA Network in practice.
Photobooth: Capture the Moment, Power the Network
Step in, capture a unique souvenir from Plan ₿ Forum, and frame it with custom Plan ₿ designs created just for this year’s edition. Each photo is instantly printed, turning a simple snapshot into a keepsake that celebrates innovation, community, and connection.
It’s a lighthearted moment inside a serious conversation, a way to remember how far digital payments, and the people behind them, have come.
Pay2Play: Two Prizes Every Day
This year, Plan ₿ Forum will also feature Pay2Play, an interactive way to experience crypto payments and win exclusive prizes. Participation is straightforward:
- Get your NAKA Card at our main stand.
- Activate it through the App.
- Use the card to make purchases at the venue, food corner, or around the city.
- Place your payment slip into the prize draw box to secure your entry.
Two winners will be selected daily. We will be announcing the winners at 4 PM CET each day, join us in our main stand to find out if you’re one of the winners or not. Please note that you must be present during the draw to be eligible to claim your prize.
The prizes include 2x PlayStation 5 and 2x a DJI Mini 3 drone, as part of our celebration of the everyday power of crypto payments. Don’t forget to be present in the NAKA booth (Room 013 at Villa Ciani) for the prize draw and to bring a photo of your purchase (payment slip) to have proof when/if you are selected for the prize.
Why Visit NAKA at Plan ₿ Forum 2025
Because this is where ideas meet execution. At our main stand, attendees can:
- Experience crypto payments with ease
- Have the unique opportunity to get the latest self-custodial financial innovation
- Activate the card and receive the onboarding bonus
- Get NAKA merchandise (Full collected amount will be donated)
- Get to know the top-of-the line POS devices available on the market
- Get to know our team and enjoy the vibes with us
- Participate in Pay2Play & get a chance to win exclusive prizes
- Get all the information/support you need from our team
For issuers, acquirers, and institutions, NAKA at Plan ₿ Forum is a preview of payment systems that are already moving beyond pilots and into production. If you’re curious how the Plan ₿ Forum 2024 was, you can read here.
Join us in Lugano and experience what comes next.
